What is GfK limited?

What is GfK limited?

GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally. We are revolutionizing real-time access to critical knowledge. In a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success.

What does GfK MRI stand for?

Identification. MRI refers to the advertising company Mediamark Research and Intelligence. In 2010, MRI renamed itself GfK MRI to help clients establish a better connection with GfK—MRI’s parent company. MRI primarily gathers opinions on magazines with more than 50 readers.

Did Ipsos buy GfK?

Didier Truchot, said: “We are delighted to have completed the acquisition of the four global divisions of GfK Custom Research Business that Ipsos will now operate as of today. With this transaction, about 1,000 strong managers and committed professionals are joining Ipsos.

What is GfK research?

What is GfK neuron?

gfknewron is the unparalleled, always-on platform that radically transforms data-centric decision making and enables teams to gain actionable and connected insights, collaborate effectively, and act at speed to ignite sustainable growth.

How do I read Gfk MRI data?

When reading the horizontal (Horz% ) and the vertical percent’s (Vert%) one the simplest ways to do this is to start with the number and then read the direction of the %. For example if we read the Horz% located in crosstab target cell of column 1/row1. Start with the number 45.69% read the direction of horizontal ( ).

What is Mediamark Research and Intelligence?

GfK Mediamark Research & Intelligence provides media and consumer research products and services in the United States. GfK Mediamark Research & Intelligence also provides information about attitudes and mindsets such as media habits, product usage, and inside brands. It serves marketing and media companies.

What does GfK stand for?

GfK (slogan: English Growth from Knowledge) is a world-leading provider of data and analytics to the consumer goods industry. It is headquartered in Nuremberg, Germany. GfK was founded in 1934 as GfK-Nürnberg Gesellschaft für Konsumforschung e.V.

What is a GfK survey?

Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior. Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies.

What can GfK do for You?

Optimize the structure of your sales territories. Rely on GfK’s POS data and advanced analytics to adjust your tactics in real time. AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

What is the GfK Korea market data?

GfK Korea’s domestic market data providing weekly data and covering major eCommerce retailers in Korea. Provides a deep understanding of your consumers’ motivations, needs and attitudes with clear guidance on how to win your target segments.